Freesat Launch TV Advert

Freesat TV Advert

Freesat have today launched the first of two TV adverts intended to increase awareness of the free UK satellite platform.

brilliant entertainment for everyone

The first advert will debut during coverage of the England v Ukraine World Cup qualifier tomorrow night (7.30pm 1st April – ITV / ITV HD) in time for Easter, one of the peak retail sales periods of the year.

Will Abbott, Freesat Marketing and Communications Director commented;

Weโ€™re excited to be running our first TV campaign, and it comes just as we reach 300k sales. This is quite an achievement in a competitive market and illustrates the appetite there is out there for Freesat and our promise of 150 channels plus HD for no monthly bills.

The campaign, produced by Farm, comprises two ads, each featuring a main character in their living room left captivated by Freesat and its no bills, no strings service โ€“ day after day after day. Shot using super fast HD stills cameras, the ad captures the day to day changes in our characters lives. The ad was an exercise in logistics, with 162 wardrobe changes per ad, hairstyle changes between every shot and lighting set-ups covering all times of the day. The shoot involved taking over 18,000 stills, with the final ads containing over 320 shots each. The second advert, expected at a later date features a woman with her family.

The use of a series of still shots allows us to squeeze much more content into a 30-second spot, it allows us to effectively convey the passing of time. We have tried to ensure he is not a telly addict. The scene shows he enjoys a varied life; there is lots of action.

Abbott added that Freesat had deliberately focused on the viewers themselves rather than create an ad featuring shots of the type of content available on the service.

We are more interested in talking about people rather than pixels, you could say. We have chosen not to use the techniques some other platforms have done to push HD services. We want to focus on expressions and emotions.

Freesat has continued to work with creative agency, Farm in creating and implementing the campaign, alongside media agency, MPG handling media planning and buying.

Owen Lee, Creative Director at Farm said:

When a brilliant TV service like Freesat moves in to television commercials you have to do something exciting and different. You can’t show HD on ordinary TV but you can show what it feels like to watch it.

Watch the 30 second advert here

10 thoughts on “Freesat Launch TV Advert”

  1. The target audience, those without freesat ITV HD, will only see it in SD of course…

    Anyway, what’s the betting ITV will have sound problems and switch to SD?

  2. Female too, hence why Freesat are launching a female version too

    The second advert, expected at a later date features a woman with her family.

  3. I really can’t understand why this has taken so long. Still too many people don’t know about Freesat.

  4. Just like everything else it must take ages for people to notice anything new.
    I knew about Freesat away last year and i’m up to date on most all the new stuff thats coming along.
    The only thing i will have to get is a Freesat digibox, as at present my freesat is integrated, as i’m unable to use the red button because of this,

  5. Am I the only one who think the guy’s face in the advert looks seriously confused? I found the advert hilarious and I don’t think that’s the kind of thing they’re going for. The idea is good, just the guy’s face could do with a bit more normality.

  6. In the above advert the voice over says 150 channels. The advert being broadcasted on TV at the moment says over 140 channels. The latter is corect. Was it just a mistake and they had to re-do the voice over, or were they expecting an extra 3 channels to join by the time they started braodcasting the advert, and it hasn’t happened, so they had to re-do the voice over? Or are they expecting another 3 cvhannels to be added soon and thye above advert will be shown then?

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