Freesat today announced the appointment of Farm as its retained creative agency. Farm will work with Freesat’s internal marketing team and other agencies to help develop the Freesat brand, as well as deliver upcoming advertising campaigns, with the first scheduled for this Autumn.
Commenting on the appointment, Will Abbott, Freesat Marketing and Communications Director said
We’re very excited to be working with farm to take the Freesat brand onto the next phase of its development,
It’s important that all of our agencies can work well together to deliver a joined-up campaign for peak season and Christmas. We’ll be looking to continue this integrated approach moving forward.
Paul Jeffrey, farm’s Managing Partner, continued
This is an exciting win and an exciting time for both farm and Freesat. Digital Switch Over is on its way, and with strong competition in a confusing market, rising above will be a real achievement. I’m proud Freesat feel that farm are the agency that can help them do this.
With the pending launch of channel Five on Freesat, we suspect this might be the start of the full launch of Freesat, rather than what we beleive has been a soft-launch to date. Hopefully Farm will take on the right approach and gain a good understanding of the confusion that it apparent in the market at this time. Maybe also we’ll see a stop to the multiple use of the trademark name “Freesat” so that we can have clear distinction between the two satellite platforms (Freesat and Sky).