Freesat look to brand awareness

Freesat today announced the appointment of Farm as its retained creative agency. Farm will work with Freesat’s internal marketing team and other agencies to help develop the Freesat brand, as well as deliver upcoming advertising campaigns, with the first scheduled for this Autumn.

Commenting on the appointment, Will Abbott, Freesat Marketing and Communications Director said

We’re very excited to be working with farm to take the Freesat brand onto the next phase of its development,

It’s important that all of our agencies can work well together to deliver a joined-up campaign for peak season and Christmas. We’ll be looking to continue this integrated approach moving forward.

Paul Jeffrey, farm’s Managing Partner, continued

This is an exciting win and an exciting time for both farm and Freesat. Digital Switch Over is on its way, and with strong competition in a confusing market, rising above will be a real achievement. I’m proud Freesat feel that farm are the agency that can help them do this.

With the pending launch of channel Five on Freesat, we suspect this might be the start of the full launch of Freesat, rather than what we beleive has been a soft-launch to date. Hopefully Farm will take on the right approach and gain a good understanding of the confusion that it apparent in the market at this time. Maybe also we’ll see a stop to the multiple use of the trademark name “Freesat” so that we can have clear distinction between the two satellite platforms (Freesat and Sky).

7 thoughts on “Freesat look to brand awareness”

  1. That is excellent news . . A considerable number of my friends and associates look either look blank or simply think satellite television is Sky, oh dear.

    It’s about time the British were educated and informed, lets hope FARM do a good job in getting the message (and truth) over.

  2. This is good news. There’s so much confusion out there.

    Most haven’t even heard of Freesat, those who have are often buying Sky Freesat instead of BBC Freesat becuase of the name thing.

    Even retailers are confused, here’s a pic I’ve put up before but as its relevant:

    [URL=http://imageshack.us][IMG]http://img222.imageshack.us/img222/4514/freesatpu0.jpg[/IMG][/URL]

    This is a large specialist retailer with a PACE Box on a BBC Freesat display. Only problem is this was taken in JULY and even now, although its being talked about, BBC Freesat don’t have a PACE box to my knowledge so thats a retailer selling Sky Freesat equipment as BBC Freesat!!!

    Hopefully now, Freesat can finally come out of the shadows, the name claimed for the BBC only to stop confusion, and hopefully as well, someone at Freesat will see the light and make the BBC trust realise that Freesat is the only viable future for UK TV because of the bandwidth issues with terrestrial.

    Hopefully also they can make the BBC trust secure the funding to make Freesat a full HD channel with SD mirroring rather than SD with occassional HD mirroring, and persuade them to help fund a channel that can compete with Sky for quality and choice. They also need to persuade ITV to up the quality of their HD signal (rom others on here, not my experience as I haven’t currently got Freesat – I’m holding off until a) there’s a PVR and b) there’s better quality programming with signifcant HD content).

  3. Nice one Al . . As far as channel ‘quality’ is concerned I suspect there is simply a lack of space (and possibly power) on Astra 2D. Bandwidth is possibly being squeezed to an almost unacceptable level on Channel 4 and ITV family channels, especially the +1’s. hence the “Fuzz-O-Vision”. Mind you, the Americans have been ‘enjoying’ something similar for decades until recently.

    With all this technology we are probably experiencing poorer picture quality now than we were a decade or two ago, apart from HD of course, we are watching on much larger screens also.

    I think it unlikely we will see a full HD compliment for some years as there simply isn’t the space. One alternative would be to create’ super regions’ and do away with the DOZENS of regional channels, mostly broadcasting the same content apart from weather and regional news, what a waste!! The outcome would be a HUGE amount of bandwidth becoming available, maybe enough for ten or more HD channels (guess)?

  4. One other alternative would be for all channels to change to DVB-S2 and use MPEG4, this might possibly nearly double capacity . .

  5. TBH honest although I watch the odd regional programme, I personally could care less about regional programming. Personally, I’d rather have everything in good quality HD than regional current affairs programmes. The only thing regional thats ever of any interest is the local news and you can get that off teletext or through your local paper anyway.

    Whereas I don’t know a lot about the technicalities of satellite broadcasting, I do know that MPEG4 is nice quality and can be used with SD even though technically you only really see it used on HD formats. I always use MPEG 4 in my video editing for the quality reason for both SD and HD. For the some reason, recording in MPEG4 at camera level isn’t that great but certainly rendering from it produces some very nice video for the bandwidth used.

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