Freesat has won the ‘Best New Brand or Business’ category at the Marketing Society Awards for Excellence, beating off competition which included the BBC’s iPlayer service.
The award reflects the great strides Freesat has made in only its first year, exceeding 400,000 sales and offering viewers over 140 digital television and radio channels, including the BBC and ITV HD services.
Will Abbott, Freesat’s marketing director comments;
We are delighted and proud to win this award as it highlights the impact we have made over the last 12 months – spending a fraction of the budget of our competitors – and the incredible work of the whole company. We’re already building on this success through 2009 – adding more customers, channels and launching IPTV services such as BBC iPlayer.
Freesat has used PR agency Borkowski since launch. Farm handle all advertising creative work and media is planned and bought by MPG.
Freesat press release