Freesat, the subscription free satellite TV service, is celebrating winning Best Training Team for the fourth year running at the 2014 Innovative Electrical Retailing Awards, the Independent Electrical Retailer magazine’s annual awards (and formerly the Independent Business Awards).
Freesat were presented with the award for demonstrating a commitment to training its retail trade partners and helping them to remain competitive, achieve business success and deliver best results for the manufacturer. The Freesat training team is supported by SES Astra.
Paul Gilshan, Freesat Marketing and Communications Director said:
We’re so proud to be recognised for this achievement yet again and are delighted with how our training team punch above their weight. Our customers are at the heart of our retail strategy, and through the Freesat training team we aim for the best in-store experience possible. They’ve trained 10,000 colleagues across the UK last year alone, and have really brought to life our refreshed retail strategy with tools such as digital point of sale units in-store and a new-look uniform.
The success of the six-strong training team, assisted through our partnership with Astra, is testament to the importance we place on the independent retail sector which remains instrumental to our ongoing success. This is a really exciting time for Freesat and we hope that maximising our market-leading customer advocacy will help us to continue to go from strength to strength.
Freesat announced earlier this month that sales of their Freetime set-top boxes, which offer access to On Demand services and allow viewers to pause and rewind live TV plus roll-back the TV guide for the past seven days, are growing strongly, increasing 160% year-on-year. Freetime boxes now account for 40% of all Freesat set-top box sales. In addition, Freesat also launched its critically-acclaimed mobile app in January which has been downloaded over 130,000 times in the first two weeks alone. The app acts as a guide to what’s on TV as well as a remote control and lets viewers set recordings remotely. The app was recommended as a ‘Best New App’ on Apple’s App Store and was among the top 10 most downloaded iPad apps.