Little has been known of the reason why Alba Group have not been distributing Freesat SD Digital Boxes to retailers for some time. Most retailers ran out of stock a couple of months ago when availability dried out.
It seems now that Grundig, Goodmans and Bush branded receivers are due a come back within days, with one big difference…price! It appears that due to the weak pound, plus possible increases in manufacturing costs, that the trade price has increased by approx. £15 per unit, so expect the new retail price to hover around £65, not leaving much of a margin between the SD and HD variants.
The rumours of a 2nd generation box are true, which should launch around April/May, but are not the reason for the lack of supply over the past few months, this is believed, although not confirmed to be down to lack of component availability, i.e. Alba Group had not anticipated the high uptake of their Freesat receivers and didn’t have enough parts ready!
With availability again of SD boxes, plus the announcement of new products from Panasonic and TechniSat, sale volumes of Freesat, which are currently at 250,000 should rocket…no wonder Freesat are considering a large advertising campaign this Spring.