Freesat sponsors ITV’s National Television Awards

Freesat, the subscription free satellite TV service, is sponsoring ITV’s National Television Awards today. Presented by Dermot O’Leary, the National Television Awards will host the biggest stars of Britain’s best-loved shows at The O2 London on Wednesday 21st January 2015, live on ITV (Channel 103) from 7pm.

Freesat’s sponsorship of the National Television Awards includes branded bumpers at the beginning and end of each break. The bumpers take a fun and down-to-earth approach to celebrate the much loved personalities of our industry who will be collecting awards.

Commenting on the sponsorship, Paul Gilshan, Freesat’s Director of Marketing & Communications, said:

At Freesat we know and love great telly and believe in bringing it to the public subscription free. Sponsorship of the National Television Awards, which celebrate brilliant British television as voted for by the British public, is a natural fit.

5 thoughts on “Freesat sponsors ITV’s National Television Awards”

  1. Good news. Awareness of Freesat remains poor despite the platform being around 7 years old. Most people confuse it with “Freesat from Sky” and advertisers of various free to air satellite receivers ofter illegally use the Freesat word, adding to the confusion. It probably wasn’t a good idea to introduce as a Freesat derivative, especially when is now available with some Freeview TVs.

  2. What I meant to say was “It probably wasn’t a good idea to introduce Freetime as a Freesat derivative, especially when Freetime is now available with some Freeview TVs. Unfortunately there is no edit function!

  3. This is welcome news and, as Lawrence mentions above, gives the brand great exposure to a large audience at peak time. Freesat should do more of this kind of thing, obviously funding permitted as is expensive. Even sponsoring smaller things, similar to the C5 Charlie Boorman series a few years back, gives good brand exposure too.

  4. Looks like it was the cross-platform Freetime sub brand that got all the exposure, rather than Freesat itself. With accompanying images of a mobile phone, tablet and a funny looking set top box, I wonder if the average viewer was aware of what this was all about? Maybe it doesn’t matter so long as they are aware of the Freetime brand?

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