Freesat, the subscription-free satellite TV service jointly owned by BBC and ITV, has launched a new advertising campaign to promote the great features of its award-winning Freetime service. The campaign will debut on ITV and digital platforms on Monday 20th October and runs throughout November and December.
The new advertising campaign features Sheldon, a snail who regularly misses his favourite shows including, Coronation Street, because life often gets in his way and he never makes it to the TV in time. The good news is that Sheldon can now use Freesat’s Smart TV Guide, Freetime, to start watching when he wants. The advert ends with the line ‘Freetime. TV in your own time.’
The advert is the first to be created by a hub of in-house and external resources including TellyJuice, a creative video agency, Freesat’s own creative marketing team and Framestore, the Oscar-winning UK special effects agency who created the CGI scenes in the advert, including Sheldon the snail himself. Framestore won the Academy Award for Best Visual Effects for its work on the Hollywood blockbuster Gravity.
Freetime is Freesat’s popular connected TV service which allows viewers to roll back the TV guide across the last seven days, pause, record and rewind live programmes and have immediate access to the nation’s most popular On Demand players. Since its launch in October 2012 Freetime has consistently delivered strong growth and now accounts for 48% of all Freesat set-top-box sales, with sales of Freetime boxes having more than tripled year-on-year. As well as Freetime set-top-boxes from Humax, the service is also available on Panasonic televisions.
Paul Gilshan, Freesat’s Director of Marketing & Communications, said:
This new campaign is typical of Freesat, it’s fun and very different – a snail who just loves Coronation Street. We’re proud that Sheldon could help us demonstrate to viewers all the great benefits of our connected TV service, Freetime. Like Sheldon, viewers are able to enjoy a service that lets you watch TV in your own time, and being subscription-free it is a great alternative to more expensive pay-TV services. For our in-house marketing team, it was both satisfying and cost effective to take control of the production process and work alongside TellyJuice and Framestore to develop something truly unique and original.
Dave Toomer, TellyJuice’s Director, commented:
TellyJuice love Sheldon, not just because he is cute, but also because of the creative process and the time we spent developing him with Freesat and Framestore. Together we have delivered an imaginative, cohesive campaign that highlights the benefits of Freetime.
Title: ‘TV in your own time’
Client: Freesat – Paul Gilshan, Director of Marketing, Jennifer Elworthy, Head of Marketing
Video Agency: TellyJuice, Dave Toomer
Producer: Sacha Evans
Head of Design: David Skinner
Creative team: Adam Cutts/ Peter Humphries
Director: David Skinner
Post Production: Framestore
Post Production Producer: James Alexander
Director of Photography: Oliver Schofield
Editing House: TellyJuice
Audio: Silk Sound
Audio Engineer: Lee Willis
You can watch the advert here: