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Oct 03 2013

Freesat unveils new peak marketing campaignFreesat, the subscription-free satellite TV service, is launching a new peak marketing campaign, with a 30sec TV spot that premieres on Monday 7th October. The campaign includes significant support both above and below-the-line, with TV, print, digital and direct mail, supported with a brand new website.

The TV ad ‘Us Humans’, created by creative agency Now, airs on Monday across all ITV, Channel 5 and UKTV channels and features a series of humorous scenarios showing the many things we do every day that could easily be avoided – from opening a car door into a lamp post to getting stuck in a revolving door. One such scenario is paying unnecessarily for television when there’s a great free alternative in Freesat. The ad runs with the strap line, ‘Subscription Free Satellite TV. Freesat. Think about it’.

Everyone can relate to those everyday things that we all do without thinking, things that could easily be avoided,

comments Freesat Marketing Director Paul Gilshan.

Our new TV campaign encourages consumers to think about the choices they have with their TV – quality programming, and a wide variety of channel choice plus great features like pause, rewind, and record alongside On Demand and Roll Back TV all for free with Freesat means that customers don’t have to be out of pocket.

As part of the campaign, Freesat has taken a bold approach to its print advertising and branding to build clear differentiation in a crowded market. Alongside a print creative dominated by big headlines in bold text, the TV service has developed a colourful point-of-sale to provide in-store stand out.

A new consumer marketing strategy is centred on bringing Freesat’s customers to the fore, an approach that is unique to the category. As well as customer testimonials screened on tablets at point-of-sale, the newly relaunched website features real Freesat customers explaining how Freesat’s products and features can enhance everyday television viewing.

Gilshan also said,

Standing out in a confusing market place is so important for us – without the luxury of the budgets that some our competitors have, every piece of communication has to work doubly hard to cut through. This is a really exciting time for Freesat and the combination of a relatable TV ad, an impactful in-store and print campaign plus significant investment in digital will help us to continue to go from strength to strength.

Launched in 2008, Freesat provides free entertainment to over 4 million viewers a week across 1.8 million homes in the UK. Freesat’s Freetime service launched to great acclaim a year ago, bringing new features including a Roll Back TV guide that lets viewers ‘turn back time’ to watch programmes that have already been on, ‘Showcase’ providing daily TV recommendations and enhanced On Demand. Freetime now offers the full set of the UK’s top players – BBC iPlayer, ITV Player, 4oD, Demand 5 and YouTube.

Freesat is growing the Freetime features’ set over time, including a remote record and remote control app for phones and tablets as well as the introduction of additional movie and music services.

Title: ‘Us Humans’
Creative Agency: Now
Brand Consultants: Why Projects
Creative: Steve Paskin
TV Producer: Alison Cummins
Production Co: Outsider
Director: James Rouse
Post Production: MPC
Editing House: Work Post Production
Final Cut Editor: Bill Smedley
Audio: Factory

65 Responses to “Freesat unveils new peak marketing campaign”

  1. Brightonian Says:

    So the ad will air on UKTV…, hmmm. Does this imply UKTV are coming to Freesat? Why would Freesat advertise on a network it doesn’t transmit?

    Is this related the recent frequency changes?

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  2. admin Says:

    Brightonian said:
    So the ad will air on UKTV…, hmmm. Does this imply UKTV are coming to Freesat? Why would Freesat advertise on a network it doesn’t transmit?
    Is this related the recent frequency changes?

    I am wondering this about UKTV myself. Awaiting clarification from Freesat, though suspect they’ll have nothing to disclose at the moment.

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  3. mike65 Says:

    (mentioned the need for this campaign on the freesat website article)

    If you have Geoffrey Palmer as the voice you are onto a winner. They need to run the ad for a sustained period though which previously they haven’t.

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  4. Neil Says:

    admin said: I am wondering this about UKTV myself. Awaiting clarification from Freesat, though suspect they’ll have nothing to disclose at the moment.

    Interesting stuff! We also don’t yet know if Astra 2E is going to take all the existing 2A aswell as 1N’s TP’s or not. If it does and 2A is retired when 2E comes on-board then all beams are spot/wide switchable so could this be the time UKTV joins Freesat?? The current estimation for 2E going live at 28E is around the 20th Nov.

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  5. admin Says:

    Neil said: Interesting stuff! We also don’t yet know if Astra 2E is going to take all the existing 2A aswell as 1N’s TP’s or not. If it does and 2A is retired when 2E comes on-board then all beams are spot/wide switchable so could this be the time UKTV joins Freesat?? The current estimation for 2E going live at 28E is around the 20th Nov.

    I’m not quite up to date on all of this but is it expected that 2E and 2F will be the new home of all UK broadcasts and we’ll lose 1N? Is the footprint for 2E going to be as tight as 1N, as I can imagine quite a few European countries losing all access to the channels if so. Does this make any difference to UKTV, I’m not sure!

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  6. mike65 Says:

    admin said: I’m not quite up to date on all of this but is it expected that 2E and 2F will be the new home of all UK broadcasts and we’ll lose 1N? Is the footprint for 2E going to be as tight as 1N, as I can imagine quite a few European countries losing all access to the channels if so. Does this make any difference to UKTV, I’m not sure!

    Astra 1N
    https://sat.ses.com/webservice/images/7405209
    Astra 2E spot beam
    https://sat.ses.com/webservice/images/12494500

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  7. admin Says:

    Thanks but knew about them already, it was more a question of in reality rather than principle, as the spotbeam for 1N is already a bit inaccurate.

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  8. Neil Says:

    admin said: I’m not quite up to date on all of this but is it expected that 2E and 2F will be the new home of all UK broadcasts and we’ll lose 1N? Is the footprint for 2E going to be as tight as 1N, as I can imagine quite a few European countries losing all access to the channels if so. Does this make any difference to UKTV, I’m not sure!

    Hi admin, Astra 2E will replace all 1N transponders currently in use which will move to 19.2E (it’s original long term home), 2A is expected to also eventually move to 23.5E as a backup for Astra 3B which may or may not go when 2E arrives. If it doesn’t then it may hang around until 2G comes online mid 2015 however they may move all TP’s to 2E from 2A which is more than capable to cover this.

    Another thought is that UKTV have been renting ad-hoc capacity for Irish variants of their pay channels on what was/is currently Eutelsat transponders. If some or all of these 2F transponders using Eutelsat’s bands are spotbeam then these Irish pay variants of channels like Alibi, Watch etc etc could swap with the widebeam current 2A versions for Dave, Yesterday etc etc.

    Alternatively we could be getting our hopes up and nothing might happen, does seem odd a provider not on the platform would advertise it though!!

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  9. Al (Original) Says:

    Utter rubbish compared to Freeview and Sky ads in my opinion. Sorry Freesat but your not even in the same class.

    All this tells me is I don’t have to pay for sat tv. Not a single thing about whats on it.

    One of the beauties of the Freeview ads has been the fact they shout about the channels you can get on there eg:

    http://www.youtube.com/watch?v=zJukq5UjgJ0

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  10. miffo Says:

    How can Youtube be included as a selling point, when it no longer works?

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  11. Rosco Says:

    admin said:
    Thanks but knew about them already, it was more a question of in reality rather than principle, as the spotbeam for 1N is already a bit inaccurate.

    The 2F spot is much tighter than that off 1N. 2E is supposed to be more or less identical to 2F, so we eppect the 2E spot to be just as tight.

    There are also some very deep nulls on the 2F beam which were an unexpected surprise.

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  12. Neil Says:

    Al (Original) said:
    Utter rubbish compared to Freeview and Sky ads in my opinion. Sorry Freesat but your not even in the same class.
    All this tells me is I don’t have to pay for sat tv. Not a single thing about whats on it.
    One of the beauties of the Freeview ads has been the fact they shout about the channels you can get on there eg:
    http://www.youtube.com/watch?v=zJukq5UjgJ0

    What does the Freeview add tell us; BBC1,2 ITV and C4 are all available in HD, most people know this anyway!

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  13. soldierboy001 Says:

    Admin says is the 2E going to be as tight as 1N well 1N is not tight as anyone in Spain will tell you because for sometime now anyone in Spain will tell you we can get Freesat on a 1 Meter dish. So I hope it will be as tight but not to worry I have a 1.9 Meter dish it’s the people who were conned into thinking that a 1 meter dish would be OK forever.
    And before you residents start bleating I’m thankful for what I get and will try anything to get my fix of what I, YES I like about UK TV and don’t forget that Freesat was put up to allow people in poor reception area’s to continue to get TV when analogue was turned off. so anything else is a bonus and if you want to get Dave etc. get a Freeview tuner they are not that expensive.

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  14. Michael Says:

    Neil said: What does the Freeview add tell us; BBC1,2 ITV and C4 are all available in HD, most people know this anyway!

    But they’ve got lots of balloons ;)

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  15. Rosco Says:

    soldierboy001 said:
    Admin says is the 2E going to be as tight as 1N well 1N is not tight as anyone in Spain will tell you

    It will be MUCH tighter than 1N. Very similar to 2F.

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  16. Brightonian Says:

    … if you want to get Dave etc. get a Freeview tuner they are not that expensive.

    UKTV is transmitted on a commercial multiplex & therefore not available to those who receive Freeview via a relay transmitter. Now if the money spent on Freesat was reinvested in an upgrade of all the relay transmitters, that would make UK residents happy & those with European satellite receivers less so.

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  17. Joe Says:

    Al (Original) said:
    One of the beauties of the Freeview ads has been the fact they shout about the channels you can get on there eg:
    http://www.youtube.com/watch?v=zJukq5UjgJ0

    What the advert doesn’t tell you of course is that unless you’re on a main transmitter you will only recieve a fraction of the channels available. Millions of people can only get the basic PSB channels. Freeview have always conveniently ignored telling people that fact.

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  18. admin Says:

    Brightonian said:
    …if you want to get Dave etc. get a Freeview tuner they are not that expensive.
    UKTV is transmitted on a commercial multiplex & therefore not available to those who receive Freeview via a relay transmitter. Now if the money spent on Freesat was reinvested in an upgrade of all the relay transmitters, that would make UK residents happy & those with European satellite receivers less so.

    Why would Freesat, a satellite based platform which to reinvest their money in terrestrial upgrades???

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  19. Neil Says:

    admin said: Why would Freesat, a satellite based platform which to reinvest their money in terrestrial upgrades???

    Indeed, total nonsense!

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  20. A. Noyed Says:

    Yet another rubbish ad from freesat, that tells you nothing about the platform, like how many channels you get or how to go about getting it – When will they learn?

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  21. martin Says:

    Not a lot you can say about freesat those who pay sly for instance are intrested in sport movies broadband on demand hd the list goes on even if they canceled their prescription they would still get the free channels that freesat has without haveing to shell out on a new box

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  22. Richard Crichton Says:

    The fact that UKTV is not available on Freeview relay transmitters is the sort of thing that Freesat was supposed to overcome so it makes good sense for them to be on Freesat.
    To be able to cancel Sly and keep the box for watching the free channels you need to subscibe to the 12 month minimum sub in the first place and their minimum subsciption cost without sport or movies would be £200 more than a £49.99 Freesat HD box. With sport/movies up to £694 more plus another £63 if you want them in HD.
    Frack that. Got Lovefilm for £5 a month and free sports on BT Sport leaving plenty of dosh for going to the cinema and attending the odd football match plus the satisfaction of knowing Sly are getting zero cash from me.

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  23. Barrie Says:

    Slightly off topic but what happened to the promise (?) of Netflix and possibly Lovefilm on Freetime? These would be great additions (especially if BTSport was added as well).

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  24. Paul Says:

    admin said: Why would Freesat, a satellite based platform which to reinvest their money in terrestrial upgrades???

    I suspect the poster was suggesting that if Freesat had never been set up, the money that the BBC and other co-owners have spent on the venture could have been invested in Freeview instead. Could be wrong, mind, it has been known :)

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  25. Paul Says:

    This is a strange advertising strategy from two angles if:

    A) the red-braces brigade in Marketing have actually thought the implications of the campaign through and
    B) there are no plans for UKTV channels to go FTA and be carried by Freesat.

    Firstly from Freesat’s side as discussed already where they will be advertising to people who, if they take the product will no longer be able to watch the channels they saw the ad on. That’s one way to upset a user-base and get them returning their nice new STB for a refund.

    Secondly from UKTV’s point of view they will be running adverts that, if the campaign in successful, could shrink their audience figures. Perhaps it is not allowed in the regs for a channel to refuse to carry paid advertising provided it is legal, honest and truthful even if it will impact upon their ratings. Or UKTV are prepared to take the money now and worry about audience figures later.

    Time will tell.

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  26. Michael Says:

    Barrie said:
    Slightly off topic but what happened to the promise (?) of Netflix and possibly Lovefilm on Freetime?These would be great additions (especially if BTSport was added as well).

    Neithet Netflix or LoveFilm was ever promised, mostly based on rumour.
    There is however a possibility of Netflix being added at some stage, but until there’s an official announcement it’s still a rumour.

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  27. Rosco Says:

    Brightonian said:
    Now if the money spent on Freesat was reinvested in an upgrade of all the relay transmitters, that would make UK residents happy & those with European satellite receivers less so.

    So scarce public money should be given to a PRIVATE company to improve their share price?? The reason the little transmitters havent been upgraded is simply that the owners & broadcasters have deemed it uneconomic to do so.

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  28. alexander Says:

    Paul said: Paul Says:

    October 4th, 2013 at 3:48 pm
    This is a strange advertising strategy from two angles if:
    A) the red-braces brigade in Marketing have actually thought the implications of the campaign through and
    B) there are no plans for UKTV channels to go FTA and be carried by Freesat.
    Firstly from Freesat’s side as discussed already where they will be advertising to people who, if they take the product will no longer be able to watch the channels they saw the ad on. That’s one way to upset a user-base and get them returning their nice new STB for a refund.
    Secondly from UKTV’s point of view they will be running adverts that, if the campaign in successful, could shrink their audience figures. Perhaps it is not allowed in the regs for a channel to refuse to carry paid advertising provided it is legal, honest and truthful even if it will impact upon their ratings. Or UKTV are prepared to take the money now and worry about audience figures later.
    Time will tell.

    If UKTV will not go FTA on FREESAT then they can buy the licence for a couple of minor shoping channels on freeview. UKTV channels such as gold, alibi & edan would fight it for one of the channels.

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  29. Rosco Says:

    alexander said: If UKTV will not go FTA on FREESAT then they can buy the licence for a couple of minor shoping channels on freeview. UKTV channels such as gold, alibi & edan would fight it for one of the channels.

    And end up in a multi million quid bidding war no doubt – Freeview slots are very valuable to the channels that manage to get hold of them

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  30. martin Says:

    Two of the freesat teame used to work for sly b sly

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  31. Neil Says:

    Paul said:
    This is a strange advertising strategy from two angles if:
    A) the red-braces brigade in Marketing have actually thought the implications of the campaign through and
    B) there are no plans for UKTV channels to go FTA and be carried by Freesat.
    Firstly from Freesat’s side as discussed already where they will be advertising to people who, if they take the product will no longer be able to watch the channels they saw the ad on.That’s one way to upset a user-base and get them returning their nice new STB for a refund.
    Secondly from UKTV’s point of view they will be running adverts that, if the campaign in successful, could shrink their audience figures.Perhaps it is not allowed in the regs for a channel to refuse to carry paid advertising provided it is legal, honest and truthful even if it will impact upon their ratings.Or UKTV are prepared to take the money now and worry about audience figures later.
    Time will tell.

    You make some very valid points here and the whole UKTV piece of the jigsaw seems odd. Like you say, people see their ads on TV and then think “great, lets cancel Sky and we can still get Dave, Yesterday etc etc”, when they plug it in they find these services aren’t there so won’t be chuffed.

    If you were to turn round and tell me on the 31st March “will the Box TV go FTA and on the platform by the end of the following Month (April)” (with 4Seven to join), I’d say that was a very slim possibility but look what happened! If something is going to happen first we’ll know is when the UKTV channels joining suddenly go to a UK spotbeam and then FTA. We’ll just have to wait and see what happens!

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  32. Neil Says:

    Neil said: You make some very valid points here and the whole UKTV piece of the jigsaw seems odd. Like you say, people see their ads on TV and then think “great, lets cancel Sky and we can still get Dave, Yesterday etc etc”, when they plug it in they find these services aren’t there so won’t be chuffed.
    If you were to turn round and tell me on the 31st March “will the Box TV go FTA and on the platform by the end of the following Month (April)” (with 4Seven to join), I’d say that was a very slim possibility but look what happened! If something is going to happen first we’ll know is when the UKTV channels joining suddenly go to a UK spotbeam and then FTA. We’ll just have to wait and see what happens!

    When I said “plug it in” I meant a new Freesat box!! Can you tell I’m tired tonight folks, off to bed in a min!! My postings are usually a high standard but will openly admit this one isn’t!!! Perhaps we need an edit function admin??

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  33. SaltydWg Says:

    Sorry Freesat, I have to agree…….crap ad, these companies are getting paid a fortune for substandard ads. Someone approved this, they need to be sacked. Tell the public what we have and how many HD channels. I don’t give a fig about seeing people stuck in a revolving door!!!!

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  34. martin Says:

    Paul said:
    This is a strange advertising strategy from two angles if:
    A) the red-braces brigade in Marketing have actually thought the implications of the campaign through and
    B) there are no plans for UKTV channels to go FTA and be carried by Freesat.
    Firstly from Freesat’s side as discussed already where they will be advertising to people who, if they take the product will no longer be able to watch the channels they saw the ad on.That’s one way to upset a user-base and get them returning their nice new STB for a refund.
    Secondly from UKTV’s point of view they will be running adverts that, if the campaign in successful, could shrink their audience figures.Perhaps it is not allowed in the regs for a channel to refuse to carry paid advertising provided it is legal, honest and truthful even if it will impact upon their ratings.Or UKTV are prepared to take the money now and worry about audience figures later.
    Time will tell.

    On freeviwe they advertise watch eaden ext and we dont get them channels eather so pick tv dave advertise gold the list goes on and I havent signed up with sky but if it helps to get the freesat image out there its a good thing

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  35. Neil Says:

    SaltydWg said:
    Sorry Freesat, I have to agree…….crap ad, these companies are getting paid a fortune for substandard ads. Someone approved this, they need to be sacked. Tell the public what we have and how many HD channels. I don’t give a fig about seeing people stuck in a revolving door!!!!

    I’ve got to disagree there and say I actually like it.

    You’ve got to realise what message is being conveyed here and the way it’s being done. It basically gets home the fact people are paying to watch the PSB channels when they are free. After people have seen this ad a few times, the humoured side of it will stick, I see none of that in the Freeview HD ads. Yes, they convey the message about the platform better but modern advertising has to do more than that, it has to plant a seed in your mind so you know and remember the ad and it’s associated brand/product.

    If I were creating this ad, I’d stick with the first 20 seconds but maybe after that and before they hit you with the brand logo, give an 3 second example of some channels. The problem is, ads are sold in 30 or 60 second increments so you’ve only got 30 seconds to get your message across, unless you want to pay more and have fewer spots depending on your budget.

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  36. Pollensa1946 Says:

    miffo said:
    How can Youtube be included as a selling point, when it no longer works?

    ITV Player has been used as selling point from day 1, but you cannot get it in the STV or UTV broadcasting regions. Par for the course with Freesat advertising.

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  37. Richard Crichton Says:

    Pollensa1946 said: ITV Player has been used as selling point from day 1, but you cannot get it in the STV or UTV broadcasting regions.Par for the course with Freesat advertising.

    True but there are ways round it like using a borders post code to get ITV player and getting STV SD/ HD in non Freesat mode. No problem for Manhattan owners.

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  38. Neil Says:

    Further to Richards comments, STV and UTV have themselves decided not to add their players to all platforms. I’m not aware they are available on any (correct me if I’m wrong); that is purely the broadcasters issue and not Freesat’s.

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  39. Al (Original) Says:

    Neil said: What does the Freeview add tell us; BBC1,2 ITV and C4 are all available in HD, most people know this anyway!

    Well if you watch the add Neil you’ll see.

    Most of Freeviews balloon ads show dozens of different channels during the course of the advert.

    I just counted 18 top channels / popular programmes mentioned during that advert compared to Zero mentioned in the freesat advert.

    Which do you think is the more effective marketing tool – an advert that simply says its free and tells you nothing else, or an advert that says its free and flashes you the names of your most popular channels and programmes during the advert as well?

    Joe said: What the advert doesn’t tell you of course is that unless you’re on a main transmitter you will only recieve a fraction of the channels available. Millions of people can only get the basic PSB channels. Freeview have always conveniently ignored telling people that fact.

    Exactly, so why isn’t this mentioned in the Freesat ad?

    “…unlike Freeview where many viewers can only receive a few of the available channels, with Freesat every viewer can receive every channel, all of the time.

    ….Freesat, where everyone gets a bigger, brighter future.”

    There I wrote 1/2 an add in 10 seconds. Not that hard really.

    Just my 2 Cents.

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  40. Richard Crichton Says:

    Neil said:
    Further to Richards comments, STV and UTV have themselves decided not to add their players to all platforms. I’m not aware they are available on any (correct me if I’m wrong); that is purely the broadcasters issue and not Freesat’s.

    STV player is avilable on YouView. Don’t know about UTV player or if there is such a thing.

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  41. Dave Says:

    Richard Crichton said: True but there are ways round it like using a borders post code to get ITV player and getting STV SD/ HD in non Freesat mode. No problem for Manhattan owners.

    Borders postcodes give you ITV and BBCOneScHD but not ITV player (on an HDR1000s anyway). I imagine you could just use an English postcode to get ITV player e.g. Manchester, but you would lose BBCOneScHD.

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  42. Richard Crichton Says:

    Dave said: Borders postcodes give you ITV and BBCOneScHD but not ITV player (on an HDR1000s anyway). I imagine you could just use an English postcode to get ITV player e.g. Manchester, but you would lose BBCOneScHD.

    Not all Freesat HD boxes are ITV player enabled. There was a firmware update for the Manhattan that enabled it.
    Borders post codes give (or gave) you ITV player on a Manhattan Plaza HD-S. Been there done that but using my own post code now as I can get ITV player and STV player on TalkTalk YouView if I ever want them which is unlikely.

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  43. Neil Says:

    Richard Crichton said: STV player is avilable on YouView. Don’t know about UTV player or if there is such a thing.

    I wasn’t aware STV Player was available on youview, I stand corrected!

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  44. Dave Says:

    The new freesat ad is awful ..
    Why don’t they get us the customers to do an add
    I would :-)

    And hopefully the uktv story is our Christmas gift this year cos we usually get something just before Christmas ?????????

    And it’s only 78 days to go :-)

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  45. Neil Says:

    Dave said:
    The new freesat ad is awful ..
    Why don’t they get us the customers to do an add
    I would
    And hopefully the uktv story is our Christmas gift this year cos we usually get something just before Christmas ?????????
    And it’s only 78 days to go

    Yep, you never know! UKTV’s stable of channels added before Christmas would be fantastic, would almost close the gap with channel discrepancy between Freeview and Freesat too.

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  46. miffo Says:

    Is there something wrong with coedecs on the freetime HDR?
    An mp4, or MKV loaded onto the HDD plays back jittery Even just playing back from a stick through the Hummy gives the same poor result. When the same stick movie is plugged straight into my TV, it plays perfectly. Youtube (when it worked) also had this jitter, so must be something to do with the HDR?

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  47. Pollensa1946 Says:

    miffo said:
    Is there something wrong with coedecs on the freetime HDR?
    An mp4, or MKV loaded onto the HDD plays back jittery Even just playing back from a stick through the Hummy gives the same poor result.When the same stickmovie is plugged straight into my TV, it plays perfectly. Youtube (when it worked) also had this jitter, so must be something to do with the HDR?

    The media player does not work for me at all when trying to stream material (AVI, MP3/FLAC, JPEG) from my NAS/TWONKY. Tried other servers and still no joy.

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  48. alexander Says:

    Dave said: And hopefully the uktv story is our Christmas gift this year cos we usually get something just before Christmas ?????????

    Don’t forget that the BBC launching BBC3, BBC4, CBBC, CBEEBIES and BBC NEWS in HD. BBC1 is to obtain a + channel but am unable to say if it is a HD channel.

    once they are on FREESAT then ITV, CHANNEL4 and CHANNEL5 must place all their channels in HD on FREESAT

    Once UKTV see’s the above channels launching to HD on ASTRA 2E, 2F & 2G then it should place all it’s channels on FREESAT.

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  49. RAM Says:

    I have been following the whole Freesat and FTA situation online for the last 5 or 6 years. I have read either on digitalspy or here on more than 1 occasion that the UKTV contract with Sky is a 5 year deal and ends in 2014. That’s what I read not what I said. I suppose if they do come to freesat the likelihood is that it will only be the channels on Freeview.
    It is interesting that the ad is running on UKTV and I’m not sure if it is on Ch4. If this is so is this not a little odd?

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  50. Jorge Says:

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  51. martin Says:

    Jorge said:
    Now TV is launching on Freesat on 23/10/13
    Source:
    https://www.facebook.com/photo.php?fbid=10151897095166624&set=a.10150131721201624.303421.17959311623&type=1

    now thats what I call music in case anybody misstakes it for sky s now tv

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  52. Tim Says:

    It is time for an injection of reality. It is highly unlikely that any UKTV channels will be joining Freesat in the short to medium term. Freesat has to get many more customers first (and the new adverts will hopefully help in that respect) so that the economic balance tips over and favours going free to air over staying with Sky.

    In the meantime, it is likely that the Community Channel, with its varied documentary output, will be joining Freesat at some future stage and I understand that discussions are ongoing.

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  53. RAM Says:

    Tim
    Are you just surmising that UKTV will not be joining freesat or do you have a little bit of info. I have often wondered what sort of viewing figures are required before UKTV would come onto freesat.

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  54. Neil Says:

    The bottom line with UKTV is we just don’t know. One day all their DTT counterparts on DSAT could go FTA, just like what happened with all the music channels that joined in April, previously being pay.

    I still find it odd Freesat are carrying ads across UKTV’s channels when these services aren’t available on the platform (yet).

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  55. Tim Says:

    @RAM, my sources are my own direct and discreet communication with media groups (which can be most illuminating) and reputable sources of media industry information such as Broadcast Now, Brand Republic, etc. I don’t go in for wild and unsubstantiated speculation a la Cable Forum because it’s deeply unhelpful as well as being inaccurate and raising expectations which are later dashed.

    My reading of UKTV’s current position is that going free to air just won’t pay for them right now because they’d lose Sky subscription revenue and the Freesat/free to air audience isn’t large enough yet to justify trying to exist on advertising monies alone. UKTV do it for Freeview because it has a huge reach and because it’s the UK’s most popular digital platform.

    Freesat will become more attractive as a platform for channels as it grows and, at last, the new management team is starting to put in the necessary effort to make that happen. Another thing that also helps is the increasing availability of UK-directed satellite sport beams which takes away the rights issues aspect.

    I have made the point to Freesat management that they ought perhaps to start going for the low hanging fruit as it were and start trying to actively recruit the better free to air and free to view channels so that that will, in turn, increase the attractiveness of Freesat as a platform. The existing free recording helps as does the availability of all four PSB iPlayers for .

    @Neil, I can see where you’re coming but it makes perfect sense for Freesat to have their adverts on popular UKTV and other current Sky subscription channels because they’re trying to get Sky viewers to convert to Freesat because Freesat, like Freeview, has the most watched channels and programmes all for free without paying £25+ a month plus there’s free programme recording too. That approach is fine by me and I welcome it.

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  56. Tim Says:

    Correction:

    …as does the availability of all four PSB iPlayers for .

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  57. Tim Says:

    free time.

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  58. RAM Says:

    Tim
    Thanks for your iteresting and detailled reply. I have nothing to do with the industry. I am just very interested. I think Freesat/FTA TV is agreat service. We hear that there are about 10 million Sky subscribers. This means they are obviously on at least a basic sub. Will we ever know the approximate total number of FTA/freesat/former Sky boxes/freesat from Sky boxes. This has got to be at least half the amount of Sky subs. Does anyone have an opinion?

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  59. Tim Says:

    @RAM, I also have Freesat (combined with Freeview) and, like you, I think it’s a great service that has a lot of potential to grow. I much prefer to watch TV on Freesat because, on balance, I think it has gives a better picture than Freeview overall (especially compared with the channels on Freeview’s COM4/SDN commercial multiplex O_O).

    Ofcom used to issue their quarterly digital TV progress reports (see http://goo(dot)gl/8I5pQm) but their methodology was unhelpful to say the least because it didn’t give an obvious breakdown for specific operators, e.g. Sky, Virgin Media, Freesat, BT, etc. Perhaps someone who uses this website can find an actual figure but my broad estimate is that the numbers using non-pay Sky, non Freesat receivers must at least be in the hundreds of thousands range including those who have freesat from Sky and generic free to air receivers such as those that can be bought from Maplin, etc.

    As for new channels, I’d suggest keeping a watch out on this website here http://www(dot)communitychannel(dot)org/ over the next few months.

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  60. Neil Says:

    Tim said:
    As for new channels, I’d suggest keeping a watch out on this website here http://www(dot)communitychannel(dot)org/ over the next few months.

    Have you caught wind the Community Channel is joining the line-up?

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  61. Tim Says:

    @Neil, I am going to be very circumspect about this but I would not be at all surprised if there had been a lot of initial talking going on between the relevant parties concerned :-)

    One of my favourites on that channel is Richard Vobes’ The Bald Explorer and I hope that there would be a new series in 2014 (I currently watch that channel in non-Freesat mode – Astra 1N 12207.00 V 27500 2/3).

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  62. Neil Says:

    Tim said:
    @Neil, I am going to be very circumspect about this but I would not be at all surprised if there had been a lot of initial talking going on between the relevant parties concerned
    One of my favourites on that channel is Richard Vobes’ The Bald Explorer and I hope that there would be a new series in 2014 (I currently watch that channel in non-Freesat mode – Astra 1N 12207.00 V 27500 2/3).

    I’ll take that as a maybe then :) Certainly will be good to have this channel on-board considering some of their great programming. I did email then about 12mths or more ago and they replied telling me they’d love to be on the platform but was all a question of money and funding available to do so at the time .I too have it in non-Freesat mode.

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  63. Pete Says:

    Freesat need to serious fire the advertising team. as has been mentioned. Rubbish in comparison to sky/freeview.
    Doesnt tell me it has 160whatever channels has
    Doesnt tell of the HD channels or catch up or anything else
    Who keeps coming up with these frankly shocking adverts, i could do better for allot less cost im sure

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  64. Richard Crichton Says:

    Gadget Show on CH4 is looking at free tv platforms next Monday 21st. let’s hope they include Freesat this time.

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  65. Richard Crichton Says:

    Richard Crichton said:
    Gadget Show on CH4 is looking at free tv platforms next Monday 21st. let’s hope they include Freesat this time.

    Correction CH5 not CH4.

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