ITV have today announced the planned launch of ITV1 HD, which is said to be in place by the end of the year when Freeview switch-over begins. The channel has also been confirmed as being available from the off on the Freesat platform, whilst no agreement is yet in place with Sky or Virgin Media.
ITV1 HD will run in a similar manner to how C4 HD currently is, with simulcast programmes and up to an expected 50% of peak-time programming in native HD by 2010, and 70% by 2014.
This channel is said to replace the current red button ITV HD service, although no definite date has been given for this. We’d like to think that our post helped make this decision, although we suspect it had been planned for some time.