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Jan 14 2013

ITV’s rebrand goes live today – across all five ITV channels in the UK, six ITV Studios production offices around the world, and ITV Studios distribution arm, ITV Studios Global Entertainment (ITVS GE).

A modern, unifying brand identity will now not only stretch across ITV plc, and ITV’s main channels in the UK, but also ITV’s online and on demand products including ITV Player. ITV Studios Global Entertainment (ITVS GE), and all of ITV Studios’ local production offices – including ITV Studios UK, America, France, Germany, Nordic and the newly renamed ITV Studios Australia – will also adopt the new ITV logo, aligning them more closely with the parent brand.

The rebrand is linked to ITV’s Transformation Plan, and has been led by Group Director of Marketing and Research Rufus Radcliffe, Director of Network Marketing Reemah Sakaan, and Creative Director of ITV Creative, Phil Lind.

Rufus Radliffe said:

Viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago.

The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them.

Today we are unveiling a new brand identity across the whole of ITV, including ITV plc, our network of channels, ITV.com, ITV Studios Global Entertainment (ITVS GE) and ITV Studios, both in the UK and around the world.

We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.

ITV’s rebrand has been produced in-house by ITV Creative, who have worked with external specialists to realise designs. ITV Creative developed the new adaptable ITV logo, in collaboration with design specialist Matt Rudd, and type specialists Fontsmith.

From today, ITV1 is now simply ITV and the five UK channels (ITV, ITV2, ITV3, ITV4 and CITV) all have new logos and new colour schemes to better reflect their programme mix.

All of ITV’s five channels also have new idents, the branded segments between programmes over which announcers give information about the schedule.

More information on ITV’s rebrand can be seen here.

30 Responses to “ITV rebrand goes live”

  1. anonymous Says:

    It’s a shame ITV Player is still a pixelated mess.

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  2. Al Catraz Says:

    hasn’t made it to the freetime epg yet.

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  3. Richard Crichton Says:

    “From today, ITV1 is now simply ITV.”

    I’m not sure that’s a good idea.

    ITV the co owner of Freesat but can’t even put HD ITV2,3,4 on their own platform. That is very short sighted imho. They could have had many more Freesat viewers but they chose to put those channels on Sky instead for short term gain.

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  4. Richard Crichton Says:

    BBC Scot HD has appeared on the Freesat EPG. No more switching across to the SD channel after the network news. Good start to 2013.

    I wonder if STV has revamped their brand identity as well as ITV.
    Come on STV put your HD channel on Freesat EPG. You know it makes sense.

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  5. Tom Says:

    Richard Crichton said:
    “From today, ITV1 is now simply ITV.”
    I’m not sure that’s a good idea.
    ITV the co owner of Freesat but can’t even put HD ITV2,3,4 on their own platform. That is very short sighted imho. They could have had many more Freesat viewers but they chose to put those channels on Sky instead for short term gain.

    its just greed from sky setting up contracts to scramble the channels will have to wait for them to expire before we will get any of those channels.

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  6. admin Says:

    It is actually more a case that at the time, ITV were really struggling financially and this offered them an additional revenue stream. The boat has been steadied since, but contracts are already in place.

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  7. Andy Says:

    Glad I don’t watch ITV very often, it’s a really ugly logo. I realise that these things are in the eye of the beholder, however, so I may be alone in thinking that. I suppose the DOG will get updated too so I will be forced to look at it on the rare occasion that I do watch one of their channels.

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  8. Footy Says:

    Can:t say I noticed the difference.

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  9. chris balmer Says:

    More money flushed down the toilet then.

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  10. Rosco Says:

    I wonder how much they spent on this rebrand. Coz a 5 year old with a crayon could have designed that logo for the cost of a bag of sweeties.

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  11. Neil Says:

    DOG haters will also notice there’s a very faint DOG on ITV (SD) on LCN 103 too now! Hardly noticable and I also never watch SD so doesn’t bother me.

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  12. gweltek Says:

    Anyone know if the BBC are going to put HD facility on the news ?
    Quite annoying to have to change channel to 101 from 108 otherwise
    there is just a sad red screen notice that the HD is not yet available.
    This message has been with us since the South West lost analogue
    and we were the second earliest digital area in the UK !
    The programs come from Bristol, which living on The Lizard in
    Cornwall this really makes us laugh calling themselves South West.

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  13. Ian Vallender Says:

    Not to keen on having a dog on the screen most of us who dialled in 103 know we are watching ITV or ITV1 any way with out the dog

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  14. Neil Says:

    Ian Vallender said: Not to keen on having a dog on the screen most of us who dialled in 103 know we are watching ITV or ITV1 any way with out the dog

    It is very faint, on the plus side the ‘ITVhd’ DOG is much fainter and smaller in itself now, also same with ITV+1′s DOG.

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  15. Matthew Says:

    Get ITVs HD channels out from behind Skys paywall and put them on Freesat and eventually Freeview(When Bandwidth allows) and ITV would be laughing. They would earn more from ITV 1,2,3,4 HD being on Freeview and Freesat and Virgin than they would being exclusive to Sky.

    Of course the Freeview thing would be a gradual process when there’s free space.

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  16. Nick Green Says:

    I like the new logo. It is very modern and in good taste.

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  17. Pete Says:

    completely shocking.
    Im sure people got paid for this, but one should hope ITV could write it off as giving to charity.
    Who thought that logo was a good idea outside of a kids program in 1977

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  18. Rosco Says:

    Matthew said:
    They would earn more from ITV 1,2,3,4 HD being on Freeview and Freesat and Virgin than they would being exclusive to Sky.
    Of course the Freeview thing would be a gradual process when there’s free space.

    Do you have costed figures for that sweeping statement? The paywall ITV HD channels all get a cut of the HD fee Sky charge. To go free they would have to get a hell of a lot of additional advertising value from the additional viewers on the other platforms just to make the money they do now

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  19. Richard Crichton Says:

    gweltek said:
    Anyone know if the BBC are going to put HD facility on the news ?
    Quite annoying to have to change channel to 101 from 108 otherwise
    there is just a sad red screen notice that the HD is not yet available.
    This message has been with us since the South West lost analogue
    and we were the second earliest digital area in the UK !
    The programs come from Bristol, which living on The Lizard in
    Cornwall this really makes us laugh calling themselves South West.

    The BBC1 Scottish news program ‘Reporting Scotland’ went HD yesterday but as there are around 20 BBC1 English regions which would each require separate satellite bandwidth it is not a viable proposition while the licence fee is frozen for the next 5yrs. There are four BBC1 HD regions (Wales coming soon) England, Scotland, Wales, Northern Ireland.

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  20. Richard Crichton Says:

    Some watchable programs instead of the endless pap would be nice instead of wasting money on a rebrand.

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  21. Will Says:

    What happened to BBC HD turning into BBC Two HD?

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  22. Steven Morgan Says:

    It is a shame that he ITV player does not work on the majority of Freesat boxes. I checked Channel 903 yesterday they updated the itv logo but the it still displays the message that the service is still not available!

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  23. Richard Crichton Says:

    Will said:
    What happened to BBC HD turning into BBC Two HD?

    No news yet but it will happen this year.

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  24. Francis Aitken Says:

    I was just wondering where are all those 200 channels that was supposed be on Freesat,and it looks like Freeview will soon be ahead of Freesat. i have given up watching Freesat as i can’t get channel 13 and i just have a laugh at all the repeats that are on this channel ( so easy amused).

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  25. Francis Aitken Says:

    @ Richard Crichton it might take abit of time for STV to revamp,just look how long it was before they went HD

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  26. alexander Says:

    I notice that the new design of ITV has 5 colour’s in it’s dssign, ITV opperates 5 channels so each colour represent a channel

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  27. Neil Says:

    Francis Aitken said:
    I was just wondering where are all those 200 channels that was supposed be on Freesat,and it looks like Freeview willsoon be ahead of Freesat. i have given up watching Freesat as i can’t get channel 13 and i just have a laugh at all the repeats that are on this channel ( so easy amused).

    Freeview won’t be catching up with Freesat any time soon if your talking straight linear ‘over air’ broadcast channels and not the streamed ones.

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  28. Anthony Says:

    The logo looks absolutely weird!

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  29. Anthony Says:

    Richard Crichton said: The BBC1 Scottish news program ‘Reporting Scotland’ went HD yesterday but as there are around 20 BBC1 English regions which would each require separate satellite bandwidth it is not a viable proposition while the licence fee is frozen for the next 5yrs. There are four BBC1 HD regions (Wales coming soon) England, Scotland, Wales, Northern Ireland.

    Why can’t BBC do (what itv did initially for their hd channel) and switch in the regional news programme feeds on top of the national HD channel feed using regional postcode recognition on Freesat receivers, and via Sky Card regional UK allocation on the Sky receivers? Once this is up and running, regional programmes like Inside Out and the regional politics show optouts could also be shot in HD and shown in HD with Dolby Digital Surround 2.0.

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  30. Colin Says:

    I hate the whole ‘all lowercase’ thing. It seems like it’s aimed at teenagers who post on Facebook and Twitter all day without any regard for grammar and punctuation.

    Does this mean we’re meant to call them ‘itv’?

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