With the announcement made today that ITV intend on launching their ITV2, 3 and 4 high-definition service on Sky only, you’ve got to question how much involvement ITV really have, or want, in this Freesat joint venture agreement with BBC.
Many of you will be aware that ITV have been close to financial ruin in recent years, with a £105mil loss last year alone, so you can excuse them a little for wanting to take the option which will see the biggest return, but judging by the number of emails we’ve received today, this is seen as a clear sign that ITV are turning their back on free-to-air (FTA) satellite television and as such, their own joint venture platform.
ITV have said that whilst they plan to offer ITV2 HD, ITV3 HD and ITV4 HD as part of Sky’s HD pack (£10 per month on top of £18-£48 per month), their standard-definition versions will continue to be available FTA, along with ITV1 (SD) and ITV1 HD.
If you’ve not read the full story, it is availale on the BBC News website here.
What are your thoughts on the news, do you see this as a kick in the teeth for Freesat, or that ITV’s programming is so poor in terms of content and quality that this makes no difference to you other than the obvious additional exposure for Freesat. One things for sure, the team at Freesat are no doubt unhappy with this announcement!
On better news (depending how you look at it), ITV do intend on launching ITV1+1 at the beginning of 2011, and this should be FTA.