It has been confirmed today that ITV1 HD will be available as a standalone channel (channel 119 – no red button) from 2nd April 2010. The channel which will be a simulcast of ITV1 will also be available on Sky and Virgin Media.
The ITV1 schedule will be simulcast on the new channel, with the majority of peak time content available in ‘native’ HD, including all live football, and an increasing range of drama, factual and entertainment programming. Other ITV1 content including GMTV and the daytime schedule, will be ‘upscaled’ – giving viewers a better than ever experience of the nation’s most popular commercial channel.
Peter Fincham, ITV Director of Television, Channels and Online, said:
The availability of high definition content is something viewers have come to expect as standard and, as we approach the 2010 World Cup, I’m delighted that we are able to launch our new channel, ITV1 HD, on all major platforms.
All of our output will benefit from the stunning picture quality that high definition offers, whether it’s ITV’s original drama, landmark factual shows, entertainment events or our live football.
This is great news and should now put an end to all the problems ITV have had with certain manufacturers and the red button service; it should also put ITV more in the spot light to take the service more seriously and offer more high-definition content over the coming years.