Update (3rd March) – Play price now increased to £289.99. If you pre-ordered one at £249.99, let us know whether Play honour that price or not.
Play.com, the DVD/CD, Games and Electronic online giant have today announced the plan to sell the Humax FOXSAT-HDR from the end of March for just £249.99 delivered, almost £35 cheaper than the closest competitor today.
It’s possible that they have been given an indication of trade cost for in a months time, or are making full use of their Channel Island VAT status, but either way it’s an amazing price consider demand is still very high. It sets a precedent for price reductions over the next month, so will be interesting to see what happens.