Loading ...Sep 14 2010
Are Freesat making the most of product placement opportunities on television? Well the Freesat HD logo was certainly very obvious on a recent episode of Channel 4′s soap Hollyoaks.
The packaging suggests to us the product is the LG LF7700 LCD television, which is now discontinued and is currently causing much discussion regarding the introduction of iPlayer, or lack of!
What do you think, product placement?
Thanks to omnidirectional (digitalspy) for spotting this.
September 14th, 2010 at 10:41 am
See as Freesat is not part of Channel 4 I expect this is just a coincidence and they just used the first TV box they could find which just happened to be this one.
I don’t think it is product placement either as it’s an old item from a manufacturer that no longer makes Freesat sets.
AlanQuote
September 14th, 2010 at 11:11 am
Wonder what is supposed to be in the smaller white box with all the tape round it on top of the main one. Not a Humax so they can get iPlayer by any chance?
PeterQuote
September 14th, 2010 at 12:03 pm
I bet it was in HD too ;-P
SaltydawgQuote
September 14th, 2010 at 1:17 pm
@3 Ha-hah!
Brian DamageQuote
September 14th, 2010 at 9:02 pm
and the packaging clearly displays the Freesat HD logo, which means it should be capable of receiving BBC iplayer, and future Freesat IPTV services.
fsn6bQuote
September 15th, 2010 at 7:26 am
No prob.
AlanQuote
September 15th, 2010 at 1:26 pm
No way is it product placement.
I see there are three GRUNDIG GUFSAT01HD’s on Ebay with a buy it now price of £29.99 each. Perhaps LG are looking for bargains from Ebay and haven’t won anything yet.
Tony HalesQuote
September 16th, 2010 at 12:29 pm
maybe it’s time for me to unsubscribe……
neilQuote
September 19th, 2010 at 11:24 am
Quite ironic when Ch4 & E4 are not available in HD on FreeSat, so I also think that this is just a coincidence.
OyodiQuote
September 19th, 2010 at 4:04 pm
I think it’s probably a coincidence too but a good one at that! Does anyone know when this episode was broadcast as I’ll watch it on 4OD to see it in full?
NeilQuote
September 19th, 2010 at 4:11 pm
Hollyoaks do offer product placement though, so it could have been arranged. Who knows!
adminQuote
September 20th, 2010 at 4:18 pm
I think its good.
Subtley done. Also adds more realism to the programme as the logos wouldn’t be hidden in real life.
I’m all for subtle placement.
Al (Original)Quote