Freesat licenses TVbeat platform to gain real-time TV audience insights

Freesat, has today announced it is working with TVbeat, a real-time cross-screen TV audience attribution company, to gain insights into how its customers are using the connected TV service.

Using TVbeat’s leading TV audience attribution platform, Freesat will be able to analyse the real-time user behaviour of viewers who opt-in to allow Continue reading Freesat licenses TVbeat platform to gain real-time TV audience insights