Freesat Sales SD/HD Ratio Update

Following on from our previous guest post on sales figure ratio’s, AndrewM has once again done some digging to bring us to latest figures from Q1 of 2009.

Figures for Q1 of 2009 look good compared with the expected busy period of Q4 2008, with only a small drop HD sales and no change in SD sales. Freesat have already announced sales have reached 400,000 by the anniversary in May so at this rate, 500,000 within the month of July is more than achievable and a great milestone to reach.

Here’s more detail on the sales figures:

Freesat unit sales – 2008

Q2 2008: 39,000 units (15,000 SD and 24,000 HD) (61% HD) [1]
Q3 2008: 69,000 units (20,000 SD and 49,000 HD) (71% HD) [2]
Q4 2008: 125,000 units (26,000 SD and 99,000 HD) (79% HD) [3]

Total sales for 2008: 233,000 units (61,000 SD and 172,000 HD) (74% HD) [3]

Freesat unit sales – 2009

Q1 2009: 117,000 units (26,000 SD and 91,000 HD) (78% HD) [4]

Total sales since launch

350,000 (87,000 SD and 263,000 HD) (75% HD) [4]

[1] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_q2/q2_2008
[2] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_03/q3_2008.pdf
[3] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/q42008.pdf
[4] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_01/q12009.pdf