Freesat Sales Figures – Q3 2009

Courtesy once again of AndrewM (the first!), updated sales figures/ratio’s for Quarter 3 – 2009.

Ofcom recently released their Digital Progress Report for Q3 2009 (http://www.ofcom.org.uk/research/tv/reports/dtv/dtv_2009_q3/).

Including the information you previously published (http://www.joinfreesat.co.uk/index.php/freesat-sales-sdhd-ratio, http://www.joinfreesat.co.uk/index.php/freesat-sales-sdhd-ratio-update and http://www.joinfreesat.co.uk/index.php/freesat-sales-figures-q2-2009), here are the updated Freesat sales figures as they stood at 30 September 2009:

Freesat unit sales – 2008

Q2 2008: 39,000 units (15,000 SD and 24,000 HD) (61% HD) [1]
Q3 2008: 69,000 units (20,000 SD and 49,000 HD) (71% HD) [2]
Q4 2008: 125,000 units (26,000 SD and 99,000 HD) (79% HD) [3]

Total sales for 2008: 233,000 units (61,000 SD and 172,000 HD) (74% HD) [3]

Freesat unit sales – 2009

Q1 2009: 117,000 units (26,000 SD and 91,000 HD) (78% HD) [4]
Q2 2009: 98,000 units (79% HD) [5]*
Q3 2009: 193,000 units (79% HD) [6]*

Total sales since launch:

643,000

As expected, Freesat sales figures showed a big increase in this quarter, with total unit sales by the end of the quarter standing at 643,000 and setting a new quarterly sales record of 193,000 units, nearly double the previous quarterly sales figure. Ofcom reports that the proportion of HD receivers is still constant at 79% (see note below). And as you reported in late November (http://www.joinfreesat.co.uk/index.php/freesat-sales-pass-750000), Freesat said that sales had by that point surpassed 750,000. Given these figures, I definitely think that Freesat is on track to pass the million mark sometime this current quarter.

[1] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_q2/q2_2008
[2] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_03/q3_2008.pdf
[3] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/q42008.pdf
[4] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_01/q12009.pdf
[5] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_02/q22009.pdf
[6] http://www.ofcom.org.uk/research/tv/reports/dtv/dtv_2009_q3/dtv_2009_q3.pdf

*Note that starting in Q2 2009, Ofcom only reports the percentage of HD receivers sold, rather than giving a number of units, so it isn’t possible to give the units breakdown of SD and HD receivers. Also, it’s not completely clear if the percentage they give is for total sales or quarterly sales; I have assumed the latter.

Freesat Sales Figures – Q2 2009

Courtesy once again of AndrewM (the first!), updated sales figures/ratio’s for Quarter 2 – 2009.

Ofcom today published their Digital Television Update for Q2 of 2009 (news release: http://www.ofcom.org.uk/media/news/2009/9/nr_20090929). Including the information you previously published (http://www.joinfreesat.co.uk/index.php/freesat-sales-sdhd-ratio and http://www.joinfreesat.co.uk/index.php/freesat-sales-sdhd-ratio-update), here are the updated sales figures:

Freesat unit sales – 2008

Q2 2008: 39,000 units (15,000 SD and 24,000 HD) (61% HD) [1]
Q3 2008: 69,000 units (20,000 SD and 49,000 HD) (71% HD) [2]
Q4 2008: 125,000 units (26,000 SD and 99,000 HD) (79% HD) [3]

Total sales for 2008: 233,000 units (61,000 SD and 172,000 HD) (74% HD) [3]

Freesat unit sales – 2009

Q1 2009: 117,000 units (26,000 SD and 91,000 HD) (78% HD) [4]
Q2 2009: 98,000 units (79% HD) [5]*

Total sales since launch

448,000

So a drop in sales from Q1 to Q2 (the impact of the recession and poor availability of boxes?), however given the recent announcement of 600,000 units sold (http://www.joinfreesat.co.uk/index.php/freesat-achieves-600000-sales-since-launch), it looks like Q3 sales are on track to set a new quarterly record of more than 150,000 units (even higher than the quarter which included last Christmas!). As for the percentage of HD receivers sold, it looks like it has reached a plateau for the moment at almost 80%.

[1] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_q2/q2_2008
[2] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_03/q3_2008.pdf
[3] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/q42008.pdf
[4] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_01/q12009.pdf
[5] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_02/q22009.pdf

*Note that for this quarter Ofcom reports the percentage of HD receivers sold, rather than giving a number of units, so it isn’t possible to give the units breakdown of SD and HD receivers.