Why freesat is betting the house on HTML5

Author: Giles Cottle is Head of Strategy at freesat

Let’s be honest, we all love free carbs and sugar on a Monday morning, so as a newcomer to freesat – I started three weeks ago, heading up our strategy team – I enjoyed starting my week with doughnuts at freesat Towers to celebrate our Continue reading Why freesat is betting the house on HTML5

Freesat celebrates 3 million sales

Freesat today announced it has sold its 3 millionth product, taking gross retail sales to well over £1bn; four years after the service first launched in 2008.

Freesat added 55,000 new households in the third quarter of 2012. This is more than Sky (25,000 households) and BT Vision Continue reading Freesat celebrates 3 million sales

Freesat Surges Ahead With 2 Million Sales

Freesat today announced it has sold its 2 millionth unit, far exceeding original sales projections made when the company launched three years ago, and taking gross retail sales to nearly £1 billion since launch in 2008.

According to Freesat customer research, a record 47% of its customers have come from Sky households so far in 2011. Freesat also remains the fastest growing TV platform in the UK, adding c.88,000 new homes in Q2 2011 – more than doubling Sky’s net additions of c.40,000 in the same period. Continue reading Freesat Surges Ahead With 2 Million Sales

Freesat Target 2 Million Sales By 2012

Freesat have confirmed their projection of reaching 2 million sales by 2012; showing the continued growth of the free satellite based platform.

Q1 2010 results show Freesat increased their figures by 108,000, accounting for a 34.3% share of the market during the period January to March this year.

Though not released yet, Q2 2010 figures would suggest a similar increase to achieve a confirmed 1.25 million sales to date.

No News Is Good News?

Lets hope so, as nothing appears to be happening in the world of Freesat at the moment!

We just wanted to let you know we are still here, still pushing for little nuggets of information to share with you.

It would seem that Freesat are presently spending quite a lot of time assisting in the Digital Switch-Over (DSO), which happens this year in the Granada, West Country, Borders and Welsh regions. Freesat’s primary aim is to ensure that those areas without access to terrestrial reception via Freeview have another option to avoid a blank screen come the end of analogue.

BBC iPlayer continues in its development and an Autumn launch still seems likely, although we’d expect a late Autumn launch given that beta testing is expected in August; of which we are hoping to be part of.

There appears to be a lack of additional FTA (free-to-air) channels coming forward on the Freesat platform of late, with talkSPORT the last to be introduced back on the 19th May. BET HD made an appearance most recently but only for the BET Awards 2009; but it gave us an insight into the potential opportunities for broadcasters that don’t have permanent high-definition channels in the UK to showcase specific events.

We await the latest quarterly figures for Freesat sales, although it has been hinted that 500,000 has been surpassed which is a fantastic achievement in little over a year.

ITV HD appear to be retaining a fairly regular appearance of programmes in high-definition, although still far short of that of the BBC with 9 HD hours per day. ITV sadly continue to avoid wanting to make comment on our fairly conclusive poll of 94% of voters (2,130 to date) longing for a proper ITV HD channel rather than the current red button.

As soon as we get just a sliver of news on Freesat we’ll be sure to let you know. In the meantime, please do continue to visit other parts of our site including the digital box and television product pages, plus polls, channel listings and ITV HD schedule.

Freesat Sales SD/HD Ratio Update

Following on from our previous guest post on sales figure ratio’s, AndrewM has once again done some digging to bring us to latest figures from Q1 of 2009.

Figures for Q1 of 2009 look good compared with the expected busy period of Q4 2008, with only a small drop HD sales and no change in SD sales. Freesat have already announced sales have reached 400,000 by the anniversary in May so at this rate, 500,000 within the month of July is more than achievable and a great milestone to reach.

Here’s more detail on the sales figures:

Freesat unit sales – 2008

Q2 2008: 39,000 units (15,000 SD and 24,000 HD) (61% HD) [1]
Q3 2008: 69,000 units (20,000 SD and 49,000 HD) (71% HD) [2]
Q4 2008: 125,000 units (26,000 SD and 99,000 HD) (79% HD) [3]

Total sales for 2008: 233,000 units (61,000 SD and 172,000 HD) (74% HD) [3]

Freesat unit sales – 2009

Q1 2009: 117,000 units (26,000 SD and 91,000 HD) (78% HD) [4]

Total sales since launch

350,000 (87,000 SD and 263,000 HD) (75% HD) [4]

[1] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_q2/q2_2008
[2] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_03/q3_2008.pdf
[3] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/q42008.pdf
[4] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2009_01/q12009.pdf

Freesat Sales SD/HD Ratio

This is a guest post by AndrewM following his enlightening email.

I was looking at Ofcom’s recently published Digital Television Update/Progress Report for Q4 2008 (press release: http://www.ofcom.org.uk/media/news/2009/04/nr_20090406a – overview with link to full PDF: http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/ and I noticed that in these reports they not only give the cumulative number
of Freesat unit sales figure for each quarter, they also say how many of the Freesat products sold are HD-capable. Looking at reports for Q2 and Q3 as well, I realised that from this information I was able to piece
together the complete picture of how many SD and HD units were sold in each quarter.

Note that Q2 figures have been rounded to the nearest thousand, and the percentages of HD equipment have been rounded to the nearest whole number. The original Freesat sales figures that I used to do the sums (Ofcom don’t lay it all out in a nice easy-to-read table, some math was required ;)) are found on page 15 of each of the reports.

Freesat unit sales – 2008

Q2 2008: 39,000 units (15,000 SD and 24,000 HD) (61% HD) [1]
Q3 2008: 69,000 units (20,000 SD and 49,000 HD) (71% HD) [2]
Q4 2008: 125,000 units (26,000 SD and 99,000 HD) (79% HD) [3]

Total sales for 2008: 233,000 units (61,000 SD and 172,000 HD) (74% HD) [3]

[1] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_q2/q2_2008 [sic] (for some reason, they didn’t add .pdf to the end of the file name)
[2] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_03/q3_2008.pdf
[3] http://www.ofcom.org.uk/research/tv/reports/dtv/dtu_2008_04/q42008.pdf

It’s interesting to see that the number (and proportion) of HD boxes sold has increased so much, just about doubling every quarter (although I don’t expect that to continue into Q1 2009 of course given the distorting effect of Christmas on Q4 sales).