Freesat Resolve Product Availability Problems

In a conversation between James Atkins, Freesat Trade Marketing Manager, and DigitalSpy, Freesat have admitted to problems in the past with product availability and that stock is “now fully available”.

We’ve made comment on here a number of times following readers emailing us experiencing problems obtaining stock, and until now Freesat haven’t really acknowledged that it has been an issue and the reasons why. Stock when Freesat initially launched back in May 2008 was hard to obtain, in both SD and HD formats; then in late 2008 Humax were unable to meet the high demand of the Freesat+ (FOXSAT-HDR) receiver.

Following on from early 2009 until around May 2009, access to standard-definition stock from the only manufacturer (Harvard Group – Grundig, Bush, Goodmans) was difficult due to Harvard not wanting to commit production without firm orders. James Atkins confirms this fact by stating that Freesat didn’t have a commercial involvement in the availability of manufacturers stock at that time;

We were outside of that loop, so a lot of the stock issues were due to retailers not knowing how successful Freesat was going to be and manufacturers not wanting to take a risk in terms of production, […] There had to be a bit of history in terms of sales for them to order with confidence, safe in the knowledge that the products were going to sell through. So it was very well documented that we were very light on SD and HD boxes, and even a few weeks where we were completely out, which was very frustrating

Read more on this story over at DigitalSpy

Humax Distribution Statement

We wanted an official response from Humax in relation to suggestions that only 500 units had been made available, and all to Argos.

Humax have kindly taken the time to respond during a very busy period with the following statement:

The first batch of FOXSAT-HDRs went on sale at selected retailers from 22nd November and a second shipment will be delivered to both major multiple and key independent retailers this week. Demand for the FOXSAT-HDR is incredibly high but production is ramping up and we have scheduled deliveries of the FOXSAT-HDR to retailers throughout December, to ensure higher volume shipments reach stores in the run up to Christmas

This should help clear the situation and no doubt many are looking forward to being able to purchase a Humax FOXSAT-HDR in the next few weeks.