The UK is set to get its first music and popular culture TV network targeting viewers aged over 50.
Vintage TV will launch on the Freesat platform on 1st September 2010, covering music, fashion and trends from the 1940s to 1980s. It is projecting an over-50s potential audience of 21 million (between Freesat and Sky).
About 40% of its programming will be original, including entertainment series and more than 500 specially created music videos. Archive footage from the BBC, ITN, Channel 4, Eagle Rock and DCD Rights has been acquired and a website featuring video-on-demand programming will also be launched.